About Us

The Nourished Immigrant

Where Brown Skin, Healing, and Adaptation Meet.

At JOONIVERSE, skincare isn’t just about glow — it’s about recovery. Recovery from hard water, cold climates, unfamiliar foods, and the quiet stress that comes with adjusting to a new world.

We create handcrafted skincare for melanated skin that’s learning to thrive in new environments — helping your body adapt, your confidence return, and your skin feel at home again.

Our Story

Our nourishing products began as one woman’s journey to understand why her skin changed after moving abroad — why the glow dulled, the dryness lingered, and the products that once worked suddenly failed.
What started as a personal experiment turned into a mission to help others experiencing the same thing: brown skin struggling to adjust to cold weather, hard water, and environmental stress.

Each formula was born from observation, research, and care — designed not to fight your skin, but to teach it how to flourish again.

Our Story

Our nourishing products began as one woman’s journey to understand why her skin changed after moving abroad — why the glow dulled, the dryness lingered, and the products that once worked suddenly failed.
What started as a personal experiment turned into a mission to help others experiencing the same thing: brown skin struggling to adjust to cold weather, hard water, and environmental stress.

Each formula was born from observation, research, and care — designed not to fight your skin, but to teach it how to flourish again.

Our Formulations

Every product in the JOONIVERSE lineup is built around one idea: nourishment is protection.

We combine scientifically-backed actives with botanical ingredients known to support melanated skin through environmental change.

Each product is small-batch, vegan-friendly, and handcrafted with ingredients that work harmoniously with brown skin, not against it.

Who We Serve

  • We serve immigrants and women of colour navigating new climates, new lifestyles, and new versions of themselves.
  • You’ve noticed your skin changing — becoming dry, ashy, textured, or uneven — and you’re tired of temporary fixes that don’t consider your unique needs.
  • You want products that don’t just promise glow, but deliver balance, resilience, and comfort.
  • You want to understand your skin, not fight it.
  • You want skincare that feels like coming home.

What Makes Us Different

  • Hard Water Protection: Our pH-balanced formulas counter the drying effects of calcium and magnesium in UK water.
  • Melanated Skin Science: We formulate with brown skin’s structure, tone, and moisture needs in mind from the start.
  • Herbal + Botanical Infusions: Ingredients like turmeric, licorice, hibiscus, and nettle restore glow and protect the barrier.
  • Small-Batch Integrity: Each batch is made by hand, ensuring potency, consistency, and care.
  • Holistic Nourishment: Every product supports the connection between skin health, emotional balance, and self-confidence.

What You Can Expect

  • Results You Can Feel: Softer, smoother, deeply moisturised skin.

  • Confidence You Can See: A more even, radiant, healthy tone.

  • Care You Can Trust: Formulas that soothe, strengthen, and protect — especially in hard-water and cold environments.

Our Promise

To create skincare that honours brown skin — its complexity, its beauty, and its ability to adapt. Because your skin isn’t stubborn; it’s learning, and we’re here to teach it how to thrive.

Welcome to JOONIVERSE — where nourishment meets new beginnings. 

Our Promise

To create skincare that honours brown skin — its complexity, its beauty, and its ability to adapt. Because your skin isn’t stubborn; it’s learning, and we’re here to teach it how to thrive.

Welcome to JOONIVERSE — where nourishment meets new beginnings.